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Deck the Halls
Design Categories
Print
Marketing & Advertising
Art & Illustration
Experience
Volunteer
Project Type
Independent
Client Type
Group / Party
Production Period
November 12, 2023 - November 25, 2023
Client
The Church of Jesus Christ of Latter-Day Saints
Summary
Ward Activity Poster and Flyer
Role
Graphic Designer
Activities Performed
Research
Layout
Typography
Illustrated Content
Color
Print Formatting
Software
Adobe (Illustrator and Fonts)
Full Process
A dinner party needed to be advertised for Christmas, so the project started with me suggesting different theme ideas for the event. Including that of Deck the Halls. The activities committee provided the information to be put on the design. Then, began the design for the poster and flyer. Research was done to uncover different strategies of visual elements accommodating to the theme. Adobe Fonts was searched for suitable styles of typography. Then, on Adobe Illustrator, the fonts were tested for the poster. The hierarchy of the text was an ongoing issue. In my sketchbook, different illustrations such as the wreath and bow were drawn by hand, and then scanned. After being made digital, the illustrations were vectorized and smoothed out to be included in the poster’s design. All of the design’s content was given a deep green and red color palette to support the theme. To allow for the text to balance with the illustrations, some of the content was overlapped, and some of it was given white offsets. The theme title of Deck the Halls was slightly warped to make it rounded and give it the illusion of sitting on the wreath illustration. With empty space on the edges, the poster was filled with simple candy canes to illustrate more red, while the text below was green. And then, some of the content with white coloring was given a drop shadow effect to keep from seeming invisible against the white background. Once the poster’s layout was finished, the flyer was made to be the same, except for the size and hue saturation. Lastly, the poster and flyer were reformatted into printable PDFs for the activities committee to use.
Testimonials
“I think it looks fantastic! Go for it.” Ward Activities Committee, Keizer 1st Ward
“I think the colored poster, and the black and white handouts are great.” Ward Activities Committee, Keizer 1st Ward
“I appreciate your hard work!” Ward Activities Committee, Keizer 1st Ward
A church project to design a poster and flyer for a scheduled Christmas dinner event.
