CCRLS

Visual Identity
Marketing & Advertising

Educational

Independent

Group / Party

October 2021 - December 2021

Chemeketa Community College

Library Services Logo Pitch

Logo Designer / Student

Research
Brandmark
Logotype
Brand Orientation
Color Palette
Mockups

Adobe (Illustrator and Photoshop)

These library services were looking for a new logo design to convey their presence, so they could deliver books and other informational resources to their audience. It began with the class meeting a representative from CCRLS. After learning more about their business and their expectations for the logo, it was on to researching their assets, including the website and past design styles. Then, it was a transition from sketches to digital drafts. Each student came up with their own design styles to allow us to make room for greater feedback. However, rather than an entirely new design, CCRLS stuck with the idea of a logo with a ripple looking effect, which is consistent with what they had used before. And each student designed a new set of logo drafts with a new color palette, because CCRLS wanted the logo to have natural looking hues to communicate how they deliver through the world. Along the way, mockups were made to demonstrate these different designs of ours being used on the sides of vehicles. Later, we realized this class project was not going to be over by the end of the term and none of our designs would be chosen. So, to better practice our skills, we each came up with our best iteration of a potential logo, in the time available. And my design ended with a brand mark of a circular ripple with a drop shadow, as well as a logotype with a light san-serif typeface.