Creezon Studios

Visual Identity
Print

Educational

Collaborative

March 2022 - April 2022

Theoretical Business Plan

Co-Owner / Graphic Design Student

Brand Identity / Logo Design
Cover Content
Business Structure & Practices
Document Layout
Color Palette
Typography
Print
Presentation

Adobe (Illustrator and InDesign)

In student groups, we were tasked with making a presentable plan for a design business, out of our career ambitions. And in our group of three, we started by deciding the basis for our plan and choosing the name; Creezon Studios, which is a combination of our three last names. We chose to have our design studio set out to help customers cherish memories by designing for the representation and communication of special events. Private, public, corporate, or charitable. Then, my partners moved on to handling the majority of the research into our business' goals, structure, and startup costs. At the same time, my role was to create the visual identity of Creezon Studios, including the logo, typography, color palette, and brand orientation. My focus also involved incorporating my partners’ informational text into the document layout, on InDesign. Along the way, the business structure needed my help by providing a short biography on my own skill set and career. Our logo began with me sketching different ideas to convey the business' name and our idea of service. The design of the consonants in Creezon's name would introduce us to the design market. Our team leaned toward a combination of green and blue, to convey moods that are fresh and trustworthy, to fuel our productivity. It was on to making digital drafts, on Illustrator, and receiving feedback from my team for improvement. The logotype came to be made with a light style of the Novecento Sans typeface, from Adobe Fonts. Later, my partners helped me narrow down which brand orientation to use; how the brand mark and logotype would appear when visually presented together to the intended audience. My process made the content, for the cover and the inside pages, harness the same colors and typographic style as the brand. But, instead of using gradient colors, solid green and blue were used to build a hierarchy and emphasize sections and topics in Creezon's plan. As a group, we then printed copies of the business plan, in both color and grayscale. We had them bound and presented them to our class, to show them what services we were capable of providing to those who needed it.